Similarly, filmmakers may wish to avoid the stigma of paid product placement. Although they are sometimes the vehicle for critiques of branding or consumerism, they are usually just part of the background, used in order to avoid litigation or fees that might be demanded if a trademark holder were unhappy with either the portrayal or association of their product with a film or television show.
#UNWRITTEN CAREY MYCOMICS MOVIE#
In film and television, the need for doppelganger brands and trademarks goes beyond storytelling requirements and is frequently undertaken as a matter of course: there is a cottage industry of production designers that supplies television and movie studios with fake products (like Heisler Beer) for set dressing.
This is directly tied to the revisionary, “postmodern” stance, of which pastiche, parody, and intertextuality are such an important part, as well as making it easier to critique thinly-veiled properties that might otherwise be off-limits due to copyright or marketing needs. contrast the glamorous and well-intentioned ideal of the superhero with its flawed, sometimes squalid reality The Adventures of Baron Munchausen plays with the very notion of storytelling’s ability to shape events. Many of the narratives discussed so far serve as commentary on the relationship between appearance and actuality: the actors on Galaxy Quest learn to live up to the roles they portray Squadron Supreme, Watchmen and The Venture Bros.
Ian Malcolm (Jeff Goldblum), Jurassic Park “If the Pirates of the Caribbean breaks down, the pirates don’t eat the tourists.” –Dr.
0 kommentar(er)
